The customer-oriented business knows its customers and their needs.
Customer Relationship Management (CRM) refers to business practices implemented across an enterprise to organize the acquisition, aggregation, and analysis of customer profiles. We could capture customer information from numerous points, such as sales information systems, call centers, and surveys, etc. Our CRM solution allows this information to be shared across the company in order to create a customer-centric organization.
Our CRM system also consists of some Business Intelligence (BI) modules that analyze customer data. Once the data is analyzed by our CRM system, the most profitable customer demographics for the company can be targeted and catered to, and the long-term retention of this group will result in increased customer satisfaction and therefore increased revenue.
Our customer-focused organizational intelligence module is also a way to differentiate a company. It can unify disparate departmental goals, and improve the customer buying experience, effective lead generation, marketing campaign management, sales, order fulfillment, and customer service.
CRM can do:
Develop better communication channels
Collect vital data, like customer details and order histories
Create detailed profiles such as customer preferences
Deliver instant, company-wide access to customer histories
Identify new selling opportunities
Reducing the cost of sales
Increasing customer satisfaction and loyalty
Better leverage multi-channel sales environments
Reducing customer churn
Development of better relations with your existing customers
Increasing sales through better timing by anticipating needs based on historic trends
Identifying needs more effectively by understanding specific customer requirements
Cross-selling of other products by highlighting and suggesting alternatives or enhancements
Identifying which of your customers are profitable and which are not
Providing promotions, services and products that are exactly what your customers are looking for
Sales and marketing
Human resources management
Multi-site and international